YouTube & More
Expand the titles to view further details of each project. Videos in my portfolio average a click-through rate of 7%+ and an average view duration of over 60% for videos longer than 10 minutes. The most successful channels built unique, premium, compelling brands and bingeable formats where viewers would watch more than 2–3 videos per session. Furthermore, the most actionable and diehard fans were created by spending a total of 7+ hours with each channel.
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Brand Overview: Foxy Mangaka is my personal YouTube channel and passion projects. It features the character “Foxy,” a quippy, Kitsune-masked manga writer on a mission to create one of the greatest English-originated manga and help others do the same.
Industry/Category:
Entertainment
Education
Anime
Manga/Comics/Books
Project(s) Overview: As manga is one of my hobbies and passions, I found there was a lack of quality English-forward educational resources for anyone looking to write one.
I took it upon myself to see if I could not only make my own manga but also break down how I did it for others; using only a YouTube channel and my marketing expertise.
With just a few pilot videos, I’ve already amassed a following of 16,000 YouTube subscribers and over 500K video views on only two uploads.
I use this channel to test new strategies and growth initiatives.
Role(s):
Director
Director of Photography
Camera Operator
Senior Video Editor
Story Writer
Producer
Talent
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Brand Overview: Layers Deep is a cozy 2D metroidvania game about an Onion trying to escape to the surface world.
Industry/Category:
Gaming
Entertainment
Project(s) Overview: Josh is a friend and a fellow content creator who was struggling to gain interest in the development of his newest venture: indie game development.
Despite his best efforts, he was unable to get people to care about his latest passion, and he was met with skepticism from even his most devoted fans.
Knowing Josh, I knew his potential and stepped in to help him repackage and rearticulate his efforts to make his vision clearer to newcomers and fans alike.
This meant leading his titles, packaging, and helping him re-edit his videos until they were as impactful as possible.
For this, we didn’t focus primarily on views or going viral but on convincing those who did watch that this would be the next big thing.
After publishing several dev vlogs and telling his story, he was able to earn media coverage, develop partnerships, and amass fans that would ultimately get his game funded on Kickstarter.
Now he is polishing up his game and expecting to do another marketing push for its release.
Role(s):
Content Strategy
Post-Supervisor
Consultant
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Brand Overview: H3H3Productions consists of two unapologetic goofs reacting to the most surreal things they can find on the web
Industry/Category:
Entertainment
Reaction
Commentary
Project(s) Overview: In 2016, I was a huge H3H3Productions fan. I would create my own H3H3-inspired edits and videos and regularly contribute to their subreddit.
So when Ethan was looking for an editor to replicate his style to increase video output, he reached out to see if I would be up for the task.
I went on to edit these videos, with him coming in later to refine them to taste. This heavily reduced his post-production burden and led to many standout viral hits.
I even helped engineer his first live H3H3 Podcast setup with Twitch.
Role(s):
Video Editor
Producer
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Brand Overview: Psychedelic music videos and unhinged comedic adventures from NetNobody and friends.
Industry/Category:
Entertainment
Comedy
Music
Gaming
Project(s) Overview: In 2017, I was invited to hang out and be in the background of a music video for an influencer formerly known as SkyDoesMinecraft. Upon arrival, some of the production crew were struggling to capture the shots and edit the music video in time to meet their intense 36-hour deadline.
I decided to grab my laptop and help them make their deadline. Upon completion, I was asked to continue to lead edit, produce, and manage the YouTube channel going forward.
We went on to make many high-performing music videos with over 11 million views and mini-docs the fans loved.
Unfortunately, due to some controversies, the channel disbanded, and videos were removed.
Role(s):
Video Editor
Producer
Camera Operator
Channel Manager
Thumbnail Designer
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Brand Overview: Charlie is off on a mission to push DIY to the limit to do and make the most insane things possible. Everything from cheesy drinks, metal slime and more.
Industry/Category:
Challenge
DIY
Entertainment
Project(s) Overview: Charlie much like many other YouTubers, was looking to increase video output by onboarding video editors who could replicate his style.
I was given a short brief and a few notes to edit his videos.
Role(s):
Video Editor
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Brand Overview: Rucka is what you might describe Weird Al when he pushes the envelope. He takes popular songs and adds his own spin to them
Industry/Category:
Parody
Music
Comedy
Entertainment
Project(s) Overview: Rucka was looking for a creative who could help raise the production value of his parody music videos.
I helped write, shoot, edit and design thumbnails for many of his videos.
Role(s):
Writer
Director
Camera Operator
Video Editor
Thumbnail Designer
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Brand Overview: Cool Songs is what you would get if you combine this week’s trending meme with a trap music remix. Many meme enthusiasts would wait to see what Cool Songs would do with each new event.
Industry/Category:
Comedy
Parody
Music
Project(s) Overview: I found Cool Songs in the H3H3 discord and immediately bonded with him over his clever remixes of our favorite influencers and moments.
He asked me to help him make some thumbnails, intro animations and overall branding. I was happy to do so.
Role(s):
Thumbnail Designer
Motion Graphics Artist
Strategy
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Brand Overview: Voyceme is North America’s fastest-growing manga and manhwa platform.
Industry:
Entertainment
Anime
Manga/Comics/Books
Project(s) Overview: Paid advertising was not cultivating community or driving the results that VoyceMe wanted. They were looking for a fresh and bold social media strategy to boost retention, loyalty, and network effects.
Marketing new I.P., especially comics or written works, is very difficult on social media platforms and requires a lot of consumer education. I proposed creating a VoyceMe cinematic universe where audiences could follow exciting shows celebrating and featuring their biggest originals and licensed works.
This involved short-form skits, reviews, and long-form experimental initiatives.
In the comments of many of these videos, audiences called them “the greatest ads they have ever watched.”
Role(s):
Head of Social Media Strategy
Director
Director of Photography
Camera Operator
Senior Video Editor
Story Writer
Producer
Talent