My “Viral” Video Framework

Redefining “Viral”

When most read the word “Viral” the first thing they often think is a piece of content that “gets a lot of views.”

What many fail to realize is that not all views are equal. For each minute of content people watch there exists:

• Regrettable minutes - Viewers watch out of curiosity or confusion, but highly regret the experience, wishing they could get their time back.

• Forgettable minutes - Viewers consume content out of bordom or need to escape but after their session, they can not recall what they have watched.

• Memorable minutes - Viewers retain the video that they have just watched, having their perspectives changes, then going on to share or rewatch the content.

• Actionable minutes - Viewers are so moved by the content that they go on to buy a product, subscribe or adhere to other calls to action based on what they have watched.

That is why my version of viral is making the most accessible, and enjoyable piece of content for the intended audience, within a target niche that result in memorable and actionable minutes.

Not all markets and audiences are as large or as serviceable as others. I aim to compete with top competitors in the correct spaces and have the videos leave the largest impact they can.

Some videos can go on to achieve 100M+ and others 100K+. Both can be considered successful viral hits.

Why the focus on YouTube?

This framework will have elements that apply to

Why is this one of the most important guides you will ever read?

I haev developed

Framework

1. Define the goals and intentions of the video. How does it play into the overall larger strategy?

• I am looking to attract viewers who are curious about what goes behind their favorite power systems and those looking to create them.

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